Agency

AI has already moved in, rearranged the furniture, and made itself a coffee. It's writing your first drafts, generating your mood boards, suggesting seventeen taglines before you've finished your first sip of chai. And yet. Every time a brand tries to let AI do the whole job — not assist, the internet smells it instantly.…

Are you overly possessive about your logo? The colour, the font, the exact shade of red, the spacing around the wordmark…. But here's the real question nobody asks: does your logo make you a brand? Or does the whole experience make your logo “a” brand? Most companies get this backwards. They start with a logo,…

Welcome to the brand anatomy! It's about BALLS.  Big balls, small balls. And the brands know exactly how to score “Big off them” without stepping on the field. The big brands, in quest to get bigger, line up—not to play—but to associate and endorse what the market consume passionately, by buying into the right…

Welcome TG20 Let's face it. In India, the two things that can bring an entire nation to a standstill: movies and cricket. With the explosive rise of T20 cricket, the game has started stealing scenes from even the biggest blockbuster releases. For a few weeks, the boundaries matter more than the box office. Smart brands…